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by Shane Leite
Social Networking on the Internet
Your network of friends, relatives and associates is the most important asset of your life. Through this network, you are able to find relationships, clients, or businesses opportunities; the opportunities are endless. There are HUGE benefits to leveraging off the people you know, YOUR NETWORK!
Traditional networking is hard to maintain, it takes effort to keep in touch by making phone calls, sending emails, or letters etc. In addition, your network between people is unseen, and leveraging off any network beyond your frontline or immediate friends becomes complex.
The strongest asset to your network is “Referral” or “Word of Mouth”, if you can leverage this aspect of your network; you are well on your way to success.
The internet has made the task of making these broader connections extremely simple. This kind of networking is achieved through websites referred to as “Social Networking”.
Social Networking using the internet is easy, you simply create an account (username and password), build a profile (using a snapshot of yourself, your business description, education history, and/or photos of yourself etc), and then start finding “Friends”. The larger your “friends” network, the larger your referral network becomes.
Your primary focus while networking on this social or friends based network is to build relationships. Your second focus needs to be how you present yourself. Show your network as much as possible about, what you do, what you want to do, what you are looking for and what you need. It's not pushing this information down their throat, it's about letting them know the answers to these questions, while you are building relationships with them. The more they know about you and your needs, the stronger your potential of referral business, jobs, relationships etc. will be.
In your Social Networking quest, join groups, review events to attend, participate in discussions; these all build your network and enable leverage from these broader connections; which will inevitably lead to successful business opportunities.
Don't be intimidated, Social Networks are fun, and an excellent way to find lost friends and then maintain those friends well into the future. But a word of warning, it can be very addictive!

Some sites to get you started with Social Networking include Facebook (http://www.facebook.com/), MySpace (http://www.myspace.com/) and LinkedIn (http://www.linkedin.com/).

To learn more about Social Networking, what networks are good for you to consider and how to get started, visit www.shaneleite.com and ask me anything.
Shane Leite
Snowball Internet
Posted in business |
Posted by Shane Leite
26 Nov 2007

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