Brenda Fassie, Hugh Masekela, Oliver Mtukudzi: What's the common denominator? They're all high profile names in the African music industry.
In time, we'll add 25 year old Zimbabwean-born, English resident, Tinashe, to the list.
Why? Because he's set to do what none of the aforementioned acts ever could: That is, to conquer the contemporary pop music scene.
Ordinarily scathing critics had nothing but good words to say about Tinashe, whilst fans and fellow artists alike have been blown away by his obvious talent.
As such, he was labelled ‘the next big thing' before a single record unit was sold. This viewpoint, which was previously all hype, has now become hard-hitting fact following the release of his four-track debut EP, Mayday.
Tinashe delivers his lyrics with an amazing personal touch, making it easy for listeners to resonate with the discussed content.
The opening track and lead single which shares the EP's namesake, highlights the sorrow involved when a treasured relationship begins to deteriorate. Alongside a catchy remix from rising Norwegian dance duo So Shifty, this is a single sure to receive appreciation on both club and pop charts.
‘Miss You' is a heartfelt song inspired by the lonely feeling of spending time away from beloved family members. Admittedly, it's a sad song, but its desired affect is achieved – to tug at the heart strings of listeners.
You'd have to think Tinashe used the feeling of isolation, which he undoubtedly experienced when his mother initially moved to the United Kingdom on her own, to fuel the writing process for this scintillating track.
The only downside to Tinashe's debut is the collaboration with Kissy Selly Out, ‘Come On Over'. To put it briefly – this track should have been a free MySpace download, not an official release.
Oh well, turns out Tinashe, whose voice has been described as angelic, is human after all.
With that one criticism put aside, I am confident this is the beginning of what will ultimately be remembered as an impressive, award-winning career.