Springbok Foods is one of the largest Biltong and Boerewors producers in Australia. Their products can be found in many specialist South African food stores all over Australia, but also many mainstream Australian chain stores like Coles. Fred Ericsen-Miller (and in more recent years his sons Taylor and Rhett) have not only grown this niche business into a major enterprise, they've done it all without it losing their very unique character. Fred could certainly be described as a gentle giant, and his cheeky greeting “Have a naughty day" often catches people by surprise. It is this very cheeky nature and his heavy involvement in the Southern African community that has no doubt contributed greatly to their success.
Springbok Foods has a liquor license allowing them to sell imported South African beer, wine and spirits in addition to their vast array of South African delicacies and favourites.
Of course all rugby supporter's gear can also be found at Fred's retail stores. Fred has been a big supporter of Sabona Magazine right from the start, as well as supporting many of the Southern African clubs. They're always one of the first to chip in where help is needed, offering hampers and gift baskets whenever appropriate.