I've been talking a lot about systems to help make your business more efficient.
I believe these systems are crucial when it comes to running a profitable business. Of course, if you don't have any business to start with ... it doesn't help you much!
I read a book last year (OK technically I actually listened to it on my iPhone while driving from and to work ... just trying to be more efficient!). It was a brilliant book called "The lean start up".
I remember early in my business career I started up what seemed to be the next big thing. Everybody loved the concept (almost as much as me!). I started researching the most advanced phone systems to allow for all the phone calls we were going to get.
We never got any.
There is a fine balance between appearing professional to your customers and over-investing on things that don't generate sales. Unless you have customers the most amazing systems won't do anything for your business.
More than ever before I find myself dealing with people who are starting up new business now, so my question to you is:
If you were to start your business all over again, what would you do to get customers through the door (or to your website, or calling etc).